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Known consumer-health brand, Gurgaon metro, mid-level generalist role with broad cross-functional requirements.
Skills transferable across FMCG, retail, and consumer goods, but preference for FMCG/healthcare experience.
Explicit 6–10 years requirement plus mandatory channel/loyalty and CRM experience tightens filters.
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Lead strategy, development, and execution of channel loyalty, engagement, and retailer advocacy programs across the trade ecosystem.
Drive channel engagement and retailer advocacy through education to influence recommendation behaviour and deliver sustainable sell-out growth.
Manage program planning, budgeting, KPI monitoring (engagement, sell-out, ROI), and collaborate cross-functionally to align initiatives with business priorities.
6–10 years experience in Customer Marketing, Trade Marketing, Sales, CRM, Loyalty Programs, Channel Development, or Commercial Excellence.
Bachelor’s degree in Business, Marketing, Commerce, or related discipline; MBA preferred.
Experience managing loyalty or channel engagement programs at scale.
Experience in FMCG, Consumer Health, OTC, Pharma or Retail sectors preferred.
Proven ability to design scalable channel engagement and loyalty programs that drive retailer advocacy and business outcomes.
Strong commercial acumen with analytical capability to evaluate engagement, sell-out, ROI, and recommendation behaviour.
Skilled in cross-functional collaboration, stakeholder management, and program/project management with comfort in using digital tools and dashboards.