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Strong employer brand, mid-level generalist role, common tech requirements, and metro hiring increase competition.
Tool-specific Marketing Operations skills are transferable across industries but require CRM/Marketo experience.
Explicit 4–8 years plus mandatory Salesforce and Marketo experience and operational SLAs raise shortlisting rigor.
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Own lead operations including lead routing, assignment, enrichment, and timely distribution to ensure accurate lead delivery.
Manage ticket resolution for lead assignment, campaign execution, and system updates within defined SLAs.
Maintain data integrity in Salesforce and Marketo through audits and support marketing automation initiatives to improve operational efficiency.
4-8 years of experience in Marketing Operations, Sales Operations, Revenue Operations, or related function.
Hands-on experience with Salesforce and Marketo including lead management, campaign execution, reporting, and CRM administration.
Experience managing operational support requests via ticketing systems.
Work Experience Required: 4-8 years in relevant marketing or sales operations roles.
Experienced in working cross-functionally with Sales, Marketing, and Revenue Operations teams to improve lead flow and sales efficiency.
Skilled in troubleshooting operational issues and implementing process improvements and automation.
Comfortable in a fast-paced environment managing multiple priorities with strong attention to detail.