Back
Strong employer brand, mid-level generalist marketing role, and popular demand-gen skills drive high competition.
B2B demand-gen, Pardot, and ABM focus makes cross-industry transfers moderately challenging.
Requires specific Pardot, Salesforce CRM, LinkedIn Ads expertise plus 3-5 years and event execution experience.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Own end-to-end management of Pardot campaigns including email nurturing, landing pages, lead scoring, and automation workflows.
Plan, execute, and optimize LinkedIn B2B lead generation and ABM campaigns aligned with sales and business development teams.
Organize and coordinate trade shows, exhibitions, webinars, and customer engagement events including logistics, vendors, branding, promotions, and follow-up lead nurturing.
3-5 years experience in B2B Marketing, Demand Generation, or Marketing Automation.
Hands-on experience with Salesforce Pardot / Account Engagement.
Experience managing LinkedIn Campaign Manager and Lead Generation campaigns.
Experience executing industry events, exhibitions, webinars, or customer engagement programs.
Experienced in demand generation with strong operational skill in marketing automation platforms like Pardot.
Proficient in managing multi-channel B2B campaigns, especially LinkedIn and ABM programs, with measurable impact on lead quality and ROI.
Able to handle cross-functional coordination for executing marketing events with attention to detail and stakeholder management.