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Popular B2B marketing manager role with broad demand-gen skills increases applicant competition to medium.
Medium because B2B SaaS and ABM skills transfer across tech companies but less to consumer marketing.
Medium due to mandatory B2B/SaaS experience and specific outbound tools and ABM expertise.
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Own demand generation and lead generation strategies to build and maintain a strong B2B sales pipeline.
Plan, optimize, and execute outbound marketing campaigns across multiple channels including digital marketing, SEO, paid ads, and LinkedIn.
Collaborate with Sales, HR, and Leadership teams to drive marketing goals and strengthen the employer brand and communication efforts.
Experience in B2B, IT, or SaaS marketing relevant to pipeline and lead generation.
Hands-on experience with marketing tools such as Apollo, Clay, Instantly, or similar platforms.
Strong understanding of account-based marketing (ABM), email marketing, outbound prospecting, and lead generation.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in managing multichannel outbound and digital marketing campaigns with measurable impact on pipeline growth.
Capable of strategic marketing planning and execution with a focus on B2B and SaaS domains.
Comfortable working cross-functionally with sales, HR, and leadership to align marketing initiatives with business objectives.