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Generic senior software title, mid-level experience, and metro Bengaluru location increase applicant competition despite niche Salesforce specialization.
Requires Salesforce Data Cloud and Marketing Cloud Personalization specialization, limiting transferability across industries.
Mandatory 5–9 years plus Salesforce Data Cloud/MCP expertise and certifications create high shortlisting rigidity.
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Lead design and implementation of Salesforce Data Cloud and Marketing Cloud Personalization solutions for real-time customer engagement.
Architect data models, ingestion pipelines, and integrations with MarTech platforms to enable unified customer profiles and activation.
Collaborate with cross-functional teams to deliver scalable personalization architectures ensuring data quality, privacy compliance, and business impact.
5 to 9 years of work experience.
Hands-on experience with Salesforce Data Cloud and Marketing Cloud Personalization including OTE campaigns, web/mobile personalization, and decisioning.
Strong skills in API integrations (REST, SOAP), SQL, Python, or JavaScript for data transformation and automation.
Bachelor's degree in Engineering (Computer Science, Data, IT) or graduation with good communication and analytical skills.
Experienced technical lead with proven expertise architecting scalable Salesforce Data Cloud and MCP personalization solutions.
Practical knowledge of customer journey orchestration, consent management, data governance, and privacy regulations (GDPR, CCPA).
Able to mentor teams, troubleshoot complex integrations, and align technical solutions with business stakeholder requirements.