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Popular generalist marketing role with broad ad-platform requirements increases applicant competition moderately.
Performance marketing skills transfer easily across industries, enabling broad candidate fit.
Explicit 2+ years plus mandatory Google/Meta/LinkedIn and analytics skills create strict screening.
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Plan, launch, manage, and optimize paid digital marketing campaigns across multiple channels targeting lead generation for physical products, SaaS, and technology products.
Manage advertising budgets aiming to maximize ROI and minimize cost per acquisition, using analytics and conversion tracking tools to monitor and report campaign performance.
Conduct audience research, competitor and keyword analysis, perform A/B testing, and optimize landing pages and remarketing campaigns to improve conversion rates and ROAS.
Minimum 2 years of work experience in performance marketing or related domain.
Hands-on experience with Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and tools like Google Analytics 4, Google Tag Manager, Meta Pixel, and conversion tracking.
Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or related field preferred.
Work Experience Required: At least 2 years explicitly mentioned in JD.
Experienced in managing paid campaigns for diverse product types including physical goods, SaaS, and technology products.
Skilled in data-driven campaign optimization including A/B testing and advanced audience targeting strategies.
Able to integrate cross-functional teamwork with design, content, sales, and development teams to enhance campaign effectiveness.