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Generalist Marketing Manager role with broad outreach skills increases candidate density.
Lead generation, CRM, and outreach skills are highly transferable across industries.
No explicit years or niche certifications, so screening likely flexible and low-strictness.
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Lead and manage marketing campaigns focused on lead generation and nurturing through multiple outreach channels including LinkedIn, phone, WhatsApp, and email.
Conduct market, customer, and competitor research to identify decision makers and potential prospects to build and maintain a targeted lead pipeline.
Oversee CRM usage to manage and track customer interactions and collaborate with inside sales for lead handover and deal closing.
Work Experience Required: Not explicitly mentioned in the JD
Experience using CRM tools for lead and customer interaction management.
Familiarity with lead nurturing and outreach through multiple channels including LinkedIn, phone calls, WhatsApp, and emails.
Bachelor’s degree in Business, Marketing, or related field preferred but not compulsory.
Experienced in conducting thorough market and competitive research to strategically target prospects and decision makers.
Demonstrates capability to manage end-to-end campaign execution including lead nurturing, presentations, and deal negotiation.
Skilled in multi-channel outreach and CRM utilization, able to collaborate cross-functionally with sales teams for smooth lead transitions.