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Metro location and common junior performance marketing role at a known startup increase applicant competition.
Performance marketing skills are highly transferable across industries, with platform experience easing transitions.
Explicit 1–2 year requirement plus mandatory Meta and Google Ads experience increases shortlist rigor.
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Own end-to-end digital performance marketing campaigns including ad creation, testing, and optimization for multiple apps.
Develop and execute creative concepts by writing scripts, briefing designers/video editors, and producing 80-100 ad variants weekly.
Analyze campaign data (CAC, ROAS, CPI, CTR) to iterate and scale effective strategies tailored to diverse regional audiences.
1-2 years of experience in performance marketing content or growth marketing.
Hands-on experience managing Meta Ads and Google Ads campaigns.
Strong copywriting skills in English; regional language skills preferred.
Experience collaborating with creative and video production teams; data-driven analytical skills required.
Experienced in fast-paced, high-iteration environments producing large volumes of creative content.
Proficient in both digital advertising platform management and campaign data analysis to drive actionable improvements.
Comfortable managing marketing across diverse regional markets with sensitivity to local audience nuances.