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Tier-1 brand, metro location, mid-level generalist marketing role with broad requirements increases competition.
Core brand marketing skills are transferable, but paints/coatings preference and international remit increase industry specificity.
Requires MBA from a Tier-1 school and explicit 2-3 years brand/product marketing experience, making filters stringent.
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Lead brand and product marketing for premium & luxury paint categories across GCC and South Asia, driving consumer insight-based product positioning and category growth.
Manage integrated marketing campaigns and activations to enhance brand equity and achieve measurable business results.
Build and maintain advocacy within contractor, influencer, and retail networks through structured engagement and capability building.
MBA/PGDM from Tier 1 B-school.
2-3 years of brand management or product marketing experience, preferably in paints, coatings, or consumer goods.
Work location: Mumbai, India.
No notice period explicitly mentioned.
Experienced in handling marketing for premium/luxury products in paints or closely related consumer categories.
Capable of collaborating cross-functionally with sales, R&D, retail, and digital teams for seamless execution of marketing programs.
Skilled in consumer insight mining, campaign planning, and influencer/contractor engagement to drive category leadership and brand growth.