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Mid-level analytics role, metro location, and broadly appealing digital analytics skillset increase candidate competition.
Core digital analytics skills are transferable, but BFSI domain preference moderately raises sensitivity.
Explicit years, degree, and mandatory tool experience (Adobe/Google, SAS/SQL, Tableau) make shortlisting highly strict.
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Lead digital measurement analytics for Synchrony’s servicing platforms using Agile methodology to drive digital data strategy including data collection, validation, reporting, and feature performance measurement.
Partner with onsite US stakeholders and process owners across marketing, technology, and digital teams to plan and implement strategic analytics priorities.
Provide thought leadership to optimize and scale analytics deliveries, mentor team members, and manage project communication and compliance.
Bachelor's or master's degree in Statistics, Economics, Mathematics, or related quantitative field (distance learning not valid); OR 4-6 years relevant analytics experience without degree.
2-4 years of analytics experience with at least 1+ years in Web Analytics using Adobe or Google Analytics.
2+ years experience in SAS or SQL and 1+ years experience with data visualization tools such as Tableau.
Work Experience Required: 2 to 4 years hands-on analytics experience; Work Timings: Must be available between 06:00 AM - 11:30 AM US Eastern Time (2 PM - 11 PM IST).
Experienced in digital analytics within a financial services or similar environment with hands-on skills in web analytics tools and SQL/SAS.
Comfortable operating in a distributed Agile setup collaborating with US-based teams during overlapping hours.
Capable of leading projects, mentoring peers, and delivering actionable insights aligned with business objectives.