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Tier-1 employer, metro location and broad analytics/media skills increase candidate density.
Strong paid-media, adtech, and attribution expertise limits cross-industry transferability despite general analytics skills.
7+ years plus specialized paid-media, adtech, and data infrastructure requirements make shortlisting highly selective.
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Lead the development and management of channel efficiency frameworks for paid media channels including search, social, programmatic, and mobile.
Build and implement automated analytical workflows to replace manual reporting and provide actionable campaign optimization insights using AI and advanced analytics.
Conduct deep-dive media analyses, support budget recommendations, and deliver executive-level narratives translating complex data into clear business insights.
7+ years of validated experience in media analytics or related field.
Bachelor’s degree required; MS preferred.
Strong knowledge of paid media channels (paid search, paid social, display, mobile) and media operations data systems.
Proficiency with analytical tools and platforms such as AI automation tools, Databricks, and statistical methods; familiarity with R or Python is a plus.
Deep expertise in paid media analytics with practical experience in applying AI and advanced analytical methods to digital marketing data.
Experienced in designing and automating analytics workflows and efficiency frameworks that support media buyers and senior leadership decision-making.
Capability to translate complex analytical outcomes into actionable business recommendations and executive-ready presentations.