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Mid-senior metro role with broad eCommerce/CRM skills and moderate employer brand increases applicant competition.
Preference for pharma/medical-device raises domain bias, though FMCG and consumer healthcare backgrounds remain acceptable.
Explicit 8–12 years plus healthcare marketing and eCommerce/CRM experience preference increases shortlisting rigidity.
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Own the development and execution of annual digital marketing plans, aligning with business priorities and measuring campaign ROI.
Lead eCommerce strategies across key online platforms to drive sales growth, customer acquisition, and brand visibility.
Manage CRM and customer lifecycle initiatives to enhance acquisition, engagement, retention, and loyalty among patients, caregivers, and healthcare professionals.
Graduate degree in any discipline; Science or Pharmacy is advantageous; MBA or equivalent with marketing/business specialization preferred.
8–12 years of marketing experience in pharmaceutical, medical device, consumer healthcare, or OTC sectors with strong digital marketing, CRM, and eCommerce expertise.
Experience planning and executing integrated marketing campaigns and digital customer engagement.
Location: Thane, India.
Experienced in digital marketing leadership roles within pharmaceutical, medical device, FMCG, or consumer healthcare industries with emphasis on digital channels and CRM.
Operates strategically with ability to integrate multi-channel marketing and collaborate with retail/trade marketing teams for cohesive brand execution.
Capable of managing cross-functional partnerships including digital health collaborations and commercial stakeholders to enhance customer engagement.