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Generalist title, mid-level range, and metro location increase candidate competition.
Digital marketing skills are widely transferable across industries, lowering background sensitivity.
Explicit 1–5 years requirement plus multiple mandatory marketing skills increases filtering.
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Manage and execute SEO, SEM, social media, paid campaigns, and content marketing efforts to drive online brand growth.
Handle lead generation activities through digital marketing channels including Google Ads and email marketing.
Contribute to overall digital marketing strategy by optimizing campaign performance and CRM utilization.
Minimum 1 year of work experience in digital marketing.
Skills required: SEO, SEM, social media marketing, content marketing, email marketing, lead generation, Google Ads.
Qualification: Not explicitly mentioned in the JD.
Industry exposure to IT Software - Ecommerce / Internet Technologies preferred.
Experienced in managing a variety of digital marketing channels, including paid campaigns and content creation.
Able to drive measurable growth in online brand presence and lead generation.
Comfortable working in an ecommerce or internet technology environment, applying CRM in marketing activities.