





Generalist Data Analyst title and broad BI/SQL requirements increase candidate competition despite small company.
Core BI, SQL, and analytics skills are highly transferable across industries.
Explicit 1–3 year requirement plus mandatory SQL and BI tools imply moderate shortlisting rigidity.
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Analyze large datasets to identify trends, patterns, anomalies, and drivers of business performance.
Perform detailed analysis of business metrics and KPIs, including root cause analysis to explain variations.
Generate actionable insights and support forecasting, trend analysis, performance tracking, and ad-hoc reporting.
1-3 years of experience in data analysis.
Proficiency in Power BI or Tableau and SQL for dashboard creation and data manipulation.
Experience with business metrics, KPI analysis, trend and variance analysis.
Exposure to ETL and other BI tools is a plus but not mandatory.
Skilled in interpreting large datasets to derive meaningful business insights.
Experienced in communicating data insights effectively to technical and non-technical stakeholders.
Strong analytical and problem-solving capabilities focused on driving business performance improvements.