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Generalist mid-level marketing role, metro location, and broad skills make applicant competition high.
Core marketing skills are transferable, but scholarly publishing and medical content preference increases domain specificity.
Explicit 3–5 year requirement plus preferred tool and publishing experience makes filters moderately strict.
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Plan and execute recurring email marketing campaigns targeting scholarly medical and nursing journals to drive web traffic and content usage.
Coordinate conference logistics and develop marketing collateral with global teams to support journal promotion and subscription growth.
Analyze campaign performance data using GA4 and other tools to optimize marketing tactics and report results to stakeholders.
3-5 years experience in product marketing, specifically with flyers and posters.
Experience managing programmatic email campaigns and using data analytics tools like Google Analytics 4 (GA4).
Proficiency with Microsoft Office (Excel, PowerPoint, Word) and project management tools like Smartsheet.
Work Experience Required: 3-5 years in marketing, preferably publishing or academia-related domain.
Experienced in marketing for medical or scientific publishing with familiarity in content marketing for journals.
Strong project management skills with ability to multitask and collaborate with cross-functional and global teams.
Data-driven marketer comfortable using analytics to inform content strategy and optimize campaign performance.