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Tier-1 employer, mid-level (3–6 yrs), popular Brand Manager role with broad cross-functional requirements.
Pharma-specific KOL engagement, clinical evidence, and generics market knowledge limit cross-industry transferability.
Explicit 3–6 year requirement and pharma/KOL experience preference raise strictness.
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Generate and prioritize new product ideas from Key Opinion Leaders (KOLs), prepare business cases, analyze market and competitor data to enable timely launch of innovative products.
Plan and execute marketing activities including product launch materials, sales force training, and track product performance for first 12 months.
Collaborate with SCM for product availability, maintain strong KOL relationships through insights and evidence sharing, and incorporate regional sales feedback to optimize brand performance.
3-6 years of experience in Sales & Marketing within the pharmaceutical domain.
Science/Pharma/Medical graduate; MBA in Marketing preferred.
Understanding of pharmaceutical industry, including market data interpretation and competitor analysis.
Basic knowledge of anatomy and physiology.
Experience managing pharmaceutical brand franchises with exposure to innovative product launches in Indian markets.
Ability to gather and leverage insights from KOL interactions and market research for strategic brand growth.
Strong collaboration skills with cross-functional teams including Supply Chain and Regional Sales to drive execution excellence.