Digital Product Manager (Consumer Growth Platforms)

Own the product backlog for consumer growth marketing platforms, including creating and prioritizing epics, user stories, and acceptance criteria to align with business objectives.

Collaborate closely with UX designers and development teams to deliver user-friendly and data-driven marketing solutions, ensuring adherence to a defined product roadmap.

Analyze end-user feedback and campaign data to refine product roadmap, act as change agent driving digital marketing innovation and digital transformation.

5–8 years professional experience in digital product ownership, digital marketing operations, or closely related roles with direct product backlog ownership.

Bachelor's degree in Business, Computer Science, or related field, or equivalent work experience.

Working knowledge of tag management systems (e.g., Adobe Launch, Google Tag Manager) and email marketing platforms (e.g., Zeta Marketing Platform, Braze, Emarsys, Klaviyo).

Experience working in globally distributed teams, preferably US–India time zones, with strong agile delivery fluency and proficient asynchronous communication skills.

Experienced in managing marketing technology products with strong fluency in digital marketing concepts including retention, acquisition, paid media attribution, and campaign performance measurement.

Comfortable owning product backlog and prioritization trade-offs, capable of defending roadmap decisions with stakeholders.

Skilled in asynchronous communication and documentation to support distributed global teams, especially across US–India collaboration models.