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Mid-level, metro demand-gen role with common title and 5–8 years experience increases applicant competition.
B2B demand-gen skills transfer across tech and SaaS but are less transferable to consumer marketing.
Explicit 5–8 years, domain experience, and required marketing automation/CRM increase filtering rigor.
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Own lead-to-pipeline conversion programs across APAC and Middle East, including nurture, follow-up, and re-engagement campaigns.
Localize and launch global marketing campaigns tailored to regional market nuances and buyer behaviors.
Partner closely with regional field marketers and SDRs to generate meetings and convert marketing leads into sales pipeline.
5–8 years of B2B marketing experience, preferably in enterprise tech, infrastructure, or SaaS.
Experience with lead-to-pipeline conversion, able to discuss funnel metrics and conversion programs implemented.
Experience supporting APAC and/or Middle East markets with understanding of regional buying dynamics.
Proficiency with marketing automation and CRM tools (Marketo and Salesforce preferred).
Experienced in demand generation and field marketing with ability to manage multiple programs across different time zones.
Familiarity working with SDR/BDR teams and running meeting-generation programs for major events.
Has operated in fast-growing, high-growth enterprise tech or AI-focused market environments, handling regional adaptation of global campaigns.