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Tier-1 brand and metro location increase applicants, but CDP/MarTech specialization limits density.
MarTech, CDP and lifecycle skills transfer across consumer tech and SaaS but remain marketing-domain specific.
Explicit 5+ years plus required CDP/platform expertise and SQL preference increases screening rigor.
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Lead design and evolution of lifecycle and audience activation frameworks to improve speed, flexibility, and scalability across Zillow's owned channels.
Partner with Data Science and Engineering to enhance audience data models and activation capabilities, serving as subject matter expert in cross-functional teams.
Analyze performance trends, recommend lifecycle optimizations, execute experiments to validate segmentation and targeting, and mentor junior team members.
5+ years of experience in lifecycle marketing, audience strategy, or marketing operations.
Hands-on expertise with CDP and marketing automation platforms such as HubSpot, Hightouch, Braze, or similar.
Strong understanding of customer data modeling, segmentation frameworks, and preferably SQL skills.
Role requires working onsite at Zillow India office approximately 80-100% of the time; must live within reasonable commuting distance.
Experienced lifecycle marketing operations strategist with deep expertise in audience segmentation, personalization, and journey orchestration.
Strategic thinker who translates business goals into scalable lifecycle architecture and influences cross-functional teams.
Data-driven and analytical professional comfortable optimizing lifecycle marketing through experimentation and data analysis.