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Tier-1 brand, generalist marketing title, mid-level experience, metro and broad skill requirements increase applicant competition.
Industry-specific distributor-led and automotive international marketing remit reduces transferability across unrelated industries.
Explicit 6–10 years, MBA preferred, COE ownership and international marketing mandate raise filtering strictness.
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Develop and execute annual marketing strategies for assigned international regions to strengthen brand equity and support growth.
Lead and govern Mahindra Auto Global Digital & Social Media and Internal Communications Centres of Excellence, driving content strategy, governance, and capability development.
Manage marketing budgets, performance tracking, ROI evaluation, and collaborate with distributors and country teams for campaign execution.
MBA/PGDM in Marketing or equivalent preferred; Engineering degree preferred.
6–10 years of experience in marketing, brand management, regional or international marketing.
Experience managing multi-country marketing operations and digital/social media platforms.
Willingness to undertake periodic international travel as required.
Experienced in strategic marketing for international markets with ability to balance regional priorities and global COE responsibilities.
Proven ability to lead cross-functional teams and influence diverse stakeholders across geographies.
Skilled in integrated brand building through ATL, BTL, Digital, PR, and Events within distributor-led business models.