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Metro mid-level role with 4+ years and common influencer title, moderate applicant density.
Influencer marketing skills are transferable, but beauty/FMCG sector preference raises sensitivity.
Explicit 4+ years plus sector (beauty/FMCG) and analytics/tool requirements increase filter strictness.
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Lead and execute influencer marketing strategies and creative campaigns for leading beauty brands in the FMCG sector.
Identify, build and manage relationships with influencers, agencies, and brand ambassadors to drive campaign success across multiple social media platforms.
Oversee all phases of influencer campaigns from ideation to execution, including creative planning, KPI tracking, content curation, and performance reporting.
4+ years of experience in influencer marketing or digital marketing in a managerial capacity.
Degree in Marketing, Communications, or a related field.
Prior experience in beauty and FMCG sectors.
Proficiency in analytics tools such as Google Analytics, HubSpot, or TapInfluence.
Demonstrated expertise in leading influencer marketing campaigns targeting the beauty/FMCG industry with measurable success.
Strong networking and relationship management skills to cultivate partnerships with influencers and agencies.
Comfortable working with marketing teams, and adept at translating emerging social media and AI/technology trends into actionable campaign strategies.