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Mid-level, popular Digital Marketing role with broad remit but non-tier brand and on-site Indore location.
B2B SaaS/IT preference and mandatory prospecting tools make candidate fit moderately industry-specific.
Mandatory 5+ years plus required tools (Instantly, Apollo), B2B/SaaS experience, and leadership expectations.
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Lead end-to-end digital marketing function focusing on growth across India and the US markets.
Develop and execute marketing strategies, build brand presence, manage campaigns, and optimize digital channels for lead generation and ROI.
Collaborate with CEO's Office, Sales, HR, and Operations to align marketing initiatives with business goals and deliver measurable impact.
5+ years of digital marketing experience in IT Services, Technology, SaaS, or digital marketing agencies.
Mandatory skills: SEO, SEM, paid advertising, email marketing (Instantly and Apollo mandatory), LinkedIn marketing, performance marketing, analytics, AI marketing tools.
Location requirement: On-site in Indore, Madhya Pradesh.
Work Experience Required: 5+ years.
Experienced in managing B2B digital marketing for service-based businesses with strategic ownership over campaigns and brand management.
Comfortable working cross-functionally with leadership and multiple departments to influence growth initiatives.
Proven ability to build marketing functions from scratch including process establishment, KPI tracking, and vendor/team management.