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Tier-1 FMCG brand, metro Mumbai location, and a mid-level brand marketing role attract many qualified applicants.
Marketing and social expertise transfer across consumer and tech brands, but FMCG brand experience carries moderate bias.
Explicit 5–7 years requirement plus mandatory brand and social strategy experience narrows the candidate pool.
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Lead the social and AI/AEO transformation for Vaseline India by shaping its presence in culture, communities, and conversations.
Own brand social strategy including tone of voice, consumer and platform trend identification, and creation of platform-native content ecosystems.
Drive AEO/GEO initiatives to optimize brand visibility in consumer mindsets, feeds, and searches across social and AI platforms.
5-7 years of experience in leading brand and social media marketing with hands-on social strategy, content strategy, and activations leadership.
Work Location: Mumbai HO (onsite)
Experience with social strategy beyond basic channel management must be demonstrated.
Familiarity with AEO/GEO (Answer/Generative Engine Optimization) is a bonus but not mandatory.
Experienced marketer with a focus on social and AI-first brand building targeting Gen Z and young millennials.
Comfortable balancing creative strategy with data-driven outcomes and understands internet culture and communities deeply.
Driven by measurable brand engagement and cultural relevance rather than vanity metrics, with entrepreneurial ownership mindset.