Back
Tier-1 brand, metro Mumbai, mid-level marketing title and 4+ year range increase candidate competition.
Requires prior beauty/FMCG experience and influencer networks, limiting cross-industry transferability.
Explicit 4+ years, required beauty/FMCG experience and analytics/tool proficiencies make shortlisting strict.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Develop and execute influencer marketing strategies and creative campaigns for leading beauty brands in the FMCG sector.
Identify, build, and maintain relationships with prominent influencers, agencies, and thought leaders to foster partnerships and collaborations.
Oversee all phases of influencer campaigns from ideation to execution, including creative direction and managing KPIs to measure campaign success.
4+ years of experience in influencer marketing or relevant digital marketing roles with managerial responsibility.
Degree in Marketing, Communications, or a related field is mandatory.
Prior experience in beauty and FMCG sector influencing marketing campaigns.
Proficiency in analytics tools such as Google Analytics, HubSpot, or TapInfluence.
Experienced in leading end-to-end influencer marketing campaigns within the beauty and FMCG sectors, demonstrating strategic planning and execution skills.
Operates effectively at the intersection of creative content development and analytical measurement of campaign outcomes.
Curious about and capable of quickly learning new technologies, especially AI tools, to enhance influencer marketing initiatives.