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Mid-level generalist role in metro with popular title and moderate-brand recognition increases candidate competition.
Requires proven beauty/luxury experience and brand-voice expertise, limiting cross-industry transferability.
Explicit years, sector expertise, portfolio, and GenAI proficiency create highly selective shortlisting.
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Create and optimize compelling copy for premium beauty and luxury brands using Gen AI writing tools, maintaining distinctive brand voices.
Develop and execute innovative AI-assisted copywriting strategies across multiple formats including social media, digital ads, websites, emails, and long-form content.
Own quality control processes, AI implementation effectiveness, and contribute to campaign concepts, content calendars, brand guidelines, and training documentation.
4-7 years of copywriting experience with proven expertise in beauty or luxury sectors.
Demonstrable portfolio showcasing premium writing capability.
Experience with Gen AI writing tools and advanced Gen AI prompt engineering techniques.
Location requirement: Mumbai, India (Onsite).
Experienced copywriter proficient in combining creative writing craft with AI technology for luxury/beauty brands.
Strong capability in adapting brand tone and emotional storytelling tailored to premium segments.
Ability to manage multiple content formats and drive innovation in AI content creation within fast-paced, collaborative environments.