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Common marketing title and metro location increase competition, but senior experience and healthcare focus reduce applicant density.
Marketing skills largely transferable, but healthcare/medical-device preference increases industry-specific fit sensitivity.
Explicit 8–9 year requirement, healthcare experience, and cross-functional skills make shortlisting strict.
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Develop and execute strategic marketing plans to drive growth across wholesale and retail businesses, focusing on multi-brand channel strategy and the Best Sound Centre network expansion.
Define annual marketing priorities, investment plans, and allocate resources based on market opportunities and expected ROI.
Collaborate with senior leadership and cross-functional teams to support long-term strategic planning, market prioritization, and campaign execution.
8–9 years of progressive experience in marketing, brand management, or commercial strategy, preferably in healthcare, medical devices, consumer healthcare, or allied industries.
Experience developing and executing both B2B and B2C marketing strategies, including channel marketing, brand development, product launches, and go-to-market execution.
Master’s degree or higher in marketing, business administration, or a related field.
Work Experience Required: 8-9 years. Notice period: Not explicitly mentioned in the JD.
Experienced in navigating cross-functional and matrix organizations, capable of influencing stakeholders across Sales, Product Marketing, Audiology, Business Development, and Leadership teams.
Strong strategic mindset with ability to translate business strategy into actionable marketing initiatives and evaluate marketing ROI.
Familiar with multi-channel market growth strategies, especially within the healthcare or medical devices sector, with a focus on B2B and B2C marketing.