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Popular mid-level paid-media role with a 2-year requirement and generalist skillset yields medium competition.
Core paid-media and analytics skills transfer easily across industries, so background fit sensitivity is low.
Explicit 2-year minimum plus mandatory hands-on Google/Meta experience enforces moderate shortlisting strictness.
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Execute and optimize multi-channel performance marketing campaigns (Search, Display, Social Media, Affiliate) to drive customer acquisition and business growth.
Monitor and analyze daily campaign performance to meet and improve key performance indicators (KPIs) through budget, bid, creative, and audience adjustments.
Prepare performance reports and collaborate with internal teams to align campaigns with business objectives and optimize conversion rates via A/B testing.
Minimum 2 years of hands-on experience in performance marketing or paid media roles.
Bachelor's degree in Marketing, Business, Communications, or related field.
Experience with platforms including Google Ads and Meta (Facebook & Instagram) Ads.
Familiarity with analytics and reporting tools such as Google Analytics and advertising platform dashboards.
Data-driven marketer with proven operational expertise executing and optimizing paid digital campaigns across multiple channels.
Analytical mindset focused on interpreting campaign data to extract actionable insights and improve performance.
Experienced in working cross-functionally with creative, content, and sales teams to ensure campaign effectiveness and alignment to business goals.