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Tier-1 brand, mid-level experience requirement, metro location, and broad MarTech skillset increase applicant competition.
Marketing operations and CDP skills transfer across industries, but lifecycle audience specialization adds moderate domain specificity.
Explicit 5+ years requirement plus domain expertise and preferred CDP/SQL tooling increases shortlisting rigor.
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Lead lifecycle journey audience strategy across Zillow’s owned channels to drive engagement and conversion.
Own and execute high-impact lifecycle initiatives, developing scalable audience activation frameworks.
Partner cross-functionally to enhance audience data models, activation scalability, and ensure governance standards for audience health and segmentation accuracy.
5+ years of experience in lifecycle marketing, audience strategy, or marketing operations.
Deep hands-on expertise with CDP and marketing automation platforms such as HubSpot, Hightouch, Braze, or similar tools.
Strong understanding of customer data modeling, segmentation frameworks, and data flows.
Role requires working onsite at Zillow India office approximately 80-100% of the time; must live within reasonable commuting distance.
Experienced lifecycle marketing operations strategist with expertise in data-driven audience architecture and personalization.
Strategic thinker capable of translating business goals into scalable lifecycle marketing frameworks.
Proficient in SQL and capable of influencing cross-functional teams including Data Science, Engineering, Product, and Platform.