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WPP/Burson brand, Gurgaon metro, generalist Account Manager title and mid-level analytics skills create high applicant competition.
Role requires communications/PR analytics experience, reducing transferability across unrelated industries.
Mandatory 4+ years in communications analytics plus statistical proficiency creates moderate shortlisting strictness.
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Analyze and transform PR and social media data into actionable insights to optimize brand strategies and communication.
Develop and manage data collection systems, reports and analytics tools for domestic and global stakeholders.
Lead team operations, prioritize goals, manage vendor relations, and maintain strong client relationships using data-driven feedback.
Minimum 4 years of experience in analytics, specifically as a Communications Analyst.
Proficient in statistics and experienced with statistical software for large datasets analysis.
Skilled in using measurement, social listening tools, and boolean query software.
Location requirement: Gurgaon, India.
Experienced in bridging traditional and social media analytics to deliver holistic brand insights.
Capable of managing and innovating analytics ecosystems integrating multiple platforms and vendors.
Strong communicator able to translate complex data to non-technical stakeholders and drive strategic client decisions.