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Tier-1 brand, mid-level PMM, metro location, and common skillset increase competition.
B2B SaaS and enterprise sales expertise required, making cross-industry transfers less transferable.
Mandatory 5+ years product marketing and B2B SaaS experience enforces moderate screening on domain fit.
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Define and execute go-to-market plans for Informatica product growth, including launches and market expansions.
Develop and maintain positioning, messaging, and sales enablement tools to support sales and product teams.
Conduct competitive and market intelligence to inform strategy, support demand generation, and optimize campaign performance.
5+ years of product marketing experience, ideally in B2B SaaS or enterprise software.
Proven experience in executing successful GTM strategies and product launches.
Strong ability to translate technical concepts into clear business value.
Exceptional written and verbal communication skills.
Experienced in collaborating across Sales, Product Management, and Demand Generation teams in complex enterprise software settings.
Able to analyze competitive landscapes and incorporate customer and market insights into actionable strategies.
Comfortable working in fast-moving environments with measurable impact on revenue and sales performance.