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Tier-1 brand, metro Bangalore, popular PMM role, mid-level experience, and broad cross-functional requirements increase competition.
Role requires B2B SaaS and enterprise GTM experience, limiting direct transferability across unrelated industries.
Explicit 5+ years, mandatory product marketing experience, and enterprise SaaS preference make filters stringent.
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Define and execute go-to-market (GTM) strategies for Informatica product launches, new features, and market expansions.
Develop differentiated product positioning, messaging frameworks, and sales enablement tools for target personas and industries.
Conduct competitive and market intelligence to guide strategy and partner with Demand Generation to support campaign strategies and optimize performance.
Minimum 5+ years of product marketing experience, preferably in B2B SaaS or enterprise software.
Proven experience with GTM strategy execution and product launches.
Strong skills in translating technical concepts into business value and collaboration with Sales, Product, and Demand Generation teams.
Exceptional written and verbal communication skills.
Experienced in marketing to enterprise buyers and managing complex sales cycles, especially in CRM, data, AI, or platform products.
Skilled in competitive intelligence and data management within product marketing.
Demonstrates outcome-focused mindset with ability to measure and improve pipeline influence, sales win rates, and content engagement.