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Tier-1 brand, mid-level GTM role in Bangalore with broad requirements drives high competition.
Requires B2B SaaS and enterprise buyer experience, making background highly domain-specific.
Explicit 5+ years product marketing requirement plus enterprise SaaS experience makes screening moderately strict.
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Define and execute GTM strategies for product launches, new features, and market expansions targeting Informatica growth.
Develop sales tools and training to enable Sales and SE teams, coordinating cross-functional teams including Sales, Marketing, Support, and Renewal.
Conduct competitive and market intelligence to inform strategy and partner with Demand Generation on campaign strategy and performance optimization.
5+ years of product marketing experience, preferably in B2B SaaS or enterprise software.
Proven success in executing GTM strategies and product launches.
Strong communication skills with ability to translate technical concepts into business value.
Experience collaborating with Sales, Product, and Demand Generation teams.
Experienced in marketing to enterprise buyers and comfortable navigating complex sales cycles.
Familiarity with CRM, AI, data platforms, and competitive intelligence.
Data-driven, outcome-focused, and able to measure impact of marketing initiatives effectively.