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Tier-1 brand, mid-level generalist PMM role in Bangalore with broad GTM demands increases candidate competition.
Role favors enterprise SaaS product marketing experience, reducing cross-industry transferability.
Explicit 5+ years product marketing requirement and enterprise SaaS domain experience create strict shortlist filters.
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Define and execute go-to-market strategies including product launches and market expansions for Informatica growth.
Develop and maintain product positioning, messaging frameworks, and sales enablement tools across buyer journeys.
Conduct competitive and market intelligence to inform strategy and support demand generation campaigns.
Minimum 5+ years of product marketing experience, preferably in B2B SaaS or enterprise software.
Proven ability to execute successful GTM strategies and product launches.
Strong communication skills with capability to translate technical concepts into business value.
Experience collaborating with Sales, Product, and Demand Generation teams.
Experienced in marketing to enterprise buyers and navigating complex sales cycles.
Familiarity with CRM, AI, data platforms, and Salesforce ecosystem products.
Data-driven with a track record of impacting pipeline, sales win rates, and launch readiness metrics.