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Strong employer brand, metro location, mid-level generalist PR role, and broad requirements increase competition.
PR skills transfer across industries, but BFSI regulatory preference increases domain sensitivity.
Explicit 6+ years requirement and mandated PR experience make shortlisting moderately strict.
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Develop and implement annual PR plans to strengthen company reputation and support corporate communication programs.
Own creation and management of PR content including press releases, media notes, presentations, social media, and crisis communication.
Manage PR agency relationships, cross-functional stakeholder coordination, and track/report on PR success metrics.
Post-graduate degree in Mass Communication or social sciences/humanities preferred.
6+ years of experience in PR & Corporate Communications, preferably in BFSI or a regulated sector.
Experience in developing and executing integrated PR strategies and working with external agencies.
Strong writing, content development, project management skills, and familiarity with social media and PR measurement.
Experienced in PR within BFSI or highly regulated industries, capable of navigating compliance requirements.
Able to manage complex stakeholder relationships and coordinate cross-functional teams effectively.
Operates well in agile and dynamic environments, continuously learning and adopting best PR practices.