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Strong Tier-1 brand, metro location, mid-level generalist role, and broad social/AI skillset drive high competition.
Marketing skills transfer across industries, but FMCG brand-building and culture expertise increase specificity.
Explicit 5–7 year requirement plus mandatory brand and social leadership raises shortlisting strictness to medium.
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Lead the transformation of Vaseline's brand presence in India using Social and AI/AEO strategies.
Own the brand’s social strategy including tone of voice, content ecosystems, and culturally relevant activations targeting Gen Z and young millennials.
Drive the brand’s AEO/GEO initiatives to optimize consumer engagement across social feeds, searches, and conversations.
5-7 years of experience in brand and social media marketing with leadership of social strategy and activations.
Experience specifically in leading social strategy and content, not just managing content calendars.
Work Location: Mumbai HO.
Familiarity with AI-related marketing concepts such as AEO/GEO is a bonus but not mandatory.
Experienced in strategic brand building through consumer and culture-oriented social marketing.
Data-informed and creative thinker comfortable driving measurable outcomes beyond vanity metrics.
Entrepreneurial mindset with keen interest in internet culture, communities, and emerging digital trends.