Back
Tier-1 brand, mid-level generalist marketing role in Mumbai attracts high candidate density.
Skills transfer across CPG, retail, and ecommerce but are less transferable to unrelated industries.
Requires 5+ years and specific consumer insights, innovation, and cross-functional marketing experience, narrowing the candidate pool.
Login to See Your Match Score
Create a free account or log in to unlock your CV match score across:
Drive growth and modernization for key laundry powder and bar brands (Surf, Wheel, Rin, Sunlight) in South Asia by identifying and prioritizing consumer-centric growth opportunities.
Collaborate closely with Marketing, R&D, CI leadership, and cross-functional teams to design and deploy brand strategies across the 6 P's (Product, Price, Place, Promotion, Pack, Proposition).
Own category and consumer insights by synthesizing multiple data sources into strategic recommendations to influence senior stakeholders and drive business action, including managing CI budgets and stakeholder relationships.
Minimum 5+ years of relevant experience in competitive intelligence, brand management, or related function.
Location: Mumbai HO (Head Office) as per role location.
Strong background in market analysis, innovation development and diverse research methodologies.
Work Experience Required: 5+ years explicitly mentioned in the JD.
Experienced in strategic growth planning and brand portfolio management within FMCG, specifically laundry or home care categories.
Comfortable influencing senior leaders with strategic insights and balancing core brand strength with modernization.
Skilled at cross-functional collaboration, managing multiple stakeholders, and driving data-driven storytelling and communication.