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Mid-level, common ASM title, metro location, and broad FMCG distributor skills increase candidate competition.
Distributor management and FMCG channel experience are industry-specific, limiting cross-industry transferability.
Explicit 6–12 years and mandatory FMCG distributor/team management experience make filters quite strict.
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Drive primary and secondary sales through managing the General Trade distributor network in assigned territory.
Appoint, develop, and manage distributors, stockists, and super stockists while leading a team of Sales Officers/Executives to achieve sales targets.
Expand market coverage and outlet reach, execute trade promotions, ensure product availability, and manage distributor health and inventory.
6–12 years of experience in General Trade (Offline) sales.
Strong expertise in distributor management and sales team leadership.
Experience in FMCG, Personal Care, Cosmetics, Hygiene, Baby Care, or related categories.
Work Experience Required: 6–12 years explicitly mentioned.
Proven ability to lead and mentor sales teams in distributor-managed general trade channels.
Experience operating in FMCG or related fast-moving consumer categories, preferably with exposure to cosmetics or personal care.
Comfortable working in fast-paced, high-growth or startup environments.