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Tier-1 brand, metro Bangalore, and broad multi-channel campaign requirements increase competition.
ABM skills transferable across B2B sectors but prefer enterprise tech and sales-aligned experience.
Explicit 10+ years and mandatory enterprise ABM experience create stringent screening filters.
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Lead and execute account-based marketing (ABM) campaigns for priority global enterprise accounts to drive account progression, pipeline influence, and revenue growth.
Partner closely with Sales and cross-functional teams to develop tailored ABM plans, leverage account insights, and create personalized marketing assets across multiple channels.
Track and optimize campaign performance, ensure sales enablement, and scale best practices across regions for measurable impact on pipeline and revenue.
10+ years of experience in B2B marketing, account-based marketing, demand generation, or related enterprise marketing roles.
Bachelor's degree in Marketing, Business Administration, or related field, or equivalent work experience.
Proven experience developing and executing targeted ABM campaigns for enterprise or strategic accounts.
Experience collaborating with Sales and cross-functional teams; strong campaign management skills including briefing, execution, and measurement.
Experienced in large-scale, cross-division ABM program ownership with a strong focus on sales alignment and account-specific strategy.
Skilled in interpreting account insights, engagement data, and customer priorities to inform actionable marketing plans.
Comfortable managing multiple high-touch campaigns simultaneously in a matrixed global or regional marketing environment.