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Tier-1 FMCG brand, metro location, mid-level (5-7 yrs) and popular brand-social role creates high competition.
Brand and consumer-culture expertise transfers across consumer brands but less to unrelated industries.
Explicit 5-7 years and required proven brand social strategy ownership increases shortlisting strictness.
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Lead the social and AI/AEO transformation strategy for Vaseline in India, focusing on consumer, culture, and platform trends rather than channel management.
Own the brand’s social voice, content ecosystems, and create culturally relevant social and collaborative activations targeting Gen Z and young millennials.
Drive the brand’s Answer / Generative Engine Optimization (AEO/GEO) initiatives to improve Vaseline’s presence in consumer minds, feeds, and searches.
5-7 years of experience in leading brand and social media marketing with ownership of social and content strategy and activations.
Not a role for managing social media calendars only; requires strategic brand and social ownership.
Familiarity or experience with AEO/GEO is a bonus but not mandatory.
Work Experience Required: 5-7 years specifically in brand and social media marketing leadership.
Experienced in building consumer and cultural brand strategies with strong focus on social media and emerging digital platforms.
Strong orientation towards creative strategy combined with data-driven outcome measurement.
Possesses an entrepreneurial mindset with curiosity about internet culture, communities, and new platform-native content ecosystems.