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Known agrochemical brand and mid-level generalist marketing role increase competition despite non-metro location.
Requires crop/pest expertise and agrochemical industry experience, limiting cross-industry transferability.
Explicit 5–7 years agrochemical sales/marketing experience plus field-team management makes screening moderately strict.
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Own planning and execution of Demand Generation plan for India 2 Level to drive business growth in Villupuram region.
Lead demand generation activities including launching new products and achieving liquidation goals within budget.
Collaborate with Sales, Marketing, and Commercial teams to plan resources, market segmentation, portfolio positioning and ensure productivity of field teams.
5 to 7 years of experience in Sales and Marketing within Agrochemical/Crop Protection industry.
Bachelor's or Master's degree in Agriculture; MBA in Marketing is desirable.
Proficient with MS Office and experience working with sales and marketing teams in the field.
Location requirement: Villupuram.
Experienced in handling professional sales and marketing teams focused on agrochemical products and crop protection solutions.
Strong knowledge of crop and pest dynamics, market insights, and customer critical-to-quality parameters (CTQs).
Ability to coordinate cross-functional teams (Sales, Marketing, R&D) and manage external marketing agencies for demand generation initiatives.