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Strong brand, metro location, generalist field-sales title, and broad skills demands increase candidate competition.
On-trade alcohol sales require industry relationships and regulatory familiarity, limiting cross-industry transferability.
Explicit minimum experience and industry knowledge requirement create moderate filtering without heavy certifications.
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Lead commercial operations and profitable growth for Brown-Forman brands in New Delhi with focus on On-Premise accounts.
Manage On-Premise accounts, drive business development, brand availability, competitor tracking, and execute commercial and promotional activities.
Build relationships with key customers and partner with internal/external stakeholders to drive activations and achieve business targets.
Minimum 3 years of relevant work experience.
Knowledge of sales, marketing, and distribution basics.
Experience or knowledge of the alcohol industry or related industries in the assigned territory.
Not explicitly mentioned: educational qualifications, notice period, or specific certifications.
Strong commercial acumen with ability to negotiate and analyze market data.
Business development mindset with focus on identifying new opportunities and creative solutions.
Ownership mindset with energy, agility, and the ability to execute promotional activities and collaborate effectively.