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Common RSM FMCG role but non-metro location and lesser-known employer moderate applicant competition.
High: requires FMCG channel, distributor and retail/wholesale expertise limiting cross-industry transferability.
Medium: prefers FMCG channel, distributor and team management experience but lacks rigid years or certifications.
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Drive monthly, quarterly, and annual sales growth and market expansion across an assigned region in the Food FMCG sector.
Manage distributor networks, ensuring product availability, healthy ROI, timely collections, and improved business relationships.
Lead regional sales team including Area Sales Managers and Sales Officers to achieve sales targets, execute trade marketing, and increase market share.
Experience Requirement: Not explicitly mentioned in the JD.
Domain Experience: FMCG sales experience preferred, specifically in biscuits/food sector.
Skills: Sales management, distributor management, trade marketing execution, and customer relationship management.
Education and Notice Period: Not explicitly mentioned in the JD.
Experienced in leading regional sales operations with accountability for achieving revenue and profitability targets in FMCG markets.
Strong capability in distributor and field sales team management to drive execution excellence and expand market penetration.
Analytical and operational mindset with focus on sales forecasting, competitor monitoring, and channel development across urban and rural markets.