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Generalist senior marketing role in a metro with broad PR/advertising skills increases candidate competition.
Retail/mall branding and PR emphasis favors candidates with sector experience, limiting cross-industry transferability.
Explicit 8–10 years and specific PR/advertising senior experience make filters stringent.
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Lead planning and execution of all advertising and PR activities to build and enhance the brand image of the Centre (Mall).
Develop and manage detailed advertising plans, coordinating with agencies to implement media, outdoor, and social media campaigns effectively.
Identify PR opportunities aligned with marketing events and oversee agency performance monitoring against SLAs and event outcomes.
MBA in Marketing and/or Postgraduate degree in Public Relations, Mass Communication, or related field.
8-10 years of industry experience in senior advertising or public relations roles.
Experience with advertising concepts, outdoor advertising design, branding, and promotions specifically in the retail sector.
Work Experience Required: 8-10 years in Senior Advertising/PR roles.
Experienced in managing integrated advertising and PR strategies within retail or shopping center environments.
Capable of handling external agency/vendor relationships including media, PR, and advertising agencies.
Skilled in leveraging multiple media platforms including social networking sites, outdoor signage, and partnerships to maximize brand presence.