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Common digital marketing title, mid-level experience range, and metro location drive high competition.
Core marketing skills are transferable but retail experience preference raises domain specificity to medium.
Explicit 3-5 years retail experience requirement increases strictness, though few technical filters exist.
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Create and manage brand imagery, communication guidelines, and creatives including logo and brand positioning.
Own content creation and publishing to showcase thought leadership and sector expertise across PR and social media channels.
Plan and execute media strategy (digital and traditional) and coordinate events with internal teams.
Graduate or MBA in Marketing.
3-5 years of experience in retail industry; marketing experience preferred.
Knowledge of Advertising, PR concepts, brand building, pricing, and budgeting.
Experience interfacing with external agencies such as event management, government/regulatory bodies, retailers, and sponsors.
Experienced in managing multi-channel brand awareness campaigns including digital and traditional media.
Capable of owning content strategy and execution demonstrating sector expertise.
Comfortable coordinating cross-functional teams and external vendors for event planning and media implementation.