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Remote role, popular PMM title, mid-level experience band, and broad responsibilities drive high competition.
Requires B2B SaaS and finance-buyer expertise, making background transferability across industries limited.
Explicit 5–12 years plus minimum 4 years product marketing and finance-buyer experience increases filter strictness.
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Own end-to-end product marketing including positioning, messaging architecture across finance buyer personas, and competitive differentiation.
Run product launches from strategy through measurement, partnering with Product for market-informed prioritization.
Drive in-app adoption and retention by collaborating with Product and Customer Success; manage product marketing team growth and development.
5–12 years in B2B SaaS marketing with at least 4 years in product marketing.
Experience marketing to technical or financial buyer personas (finance teams such as FP&A, EPM, accounting, fintech is a strong plus).
Demonstrated ownership of product or product line positioning and go-to-market execution.
Exceptional written communication skills and strong analytical instincts in product analytics and GTM data.
Experienced in marketing to finance or technical buyers with a deep understanding of financial planning and EPM domains.
Able to define and implement foundational product marketing functions from scratch in a startup environment.
Comfortable operating autonomously with direct leadership access and managing a growing product marketing team.