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Generalist mid-level copywriter, metro hiring, and broad multi-channel requirements increase applicant competition.
Core copywriting skills transfer widely, but GCC cultural fluency and CRM experience raise industry-specific fit needs.
Portfolio demonstrating measurable impact and exceptional English are mandatory filters, though no strict years requirement exists.
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Own and define the brand voice across the entire customer journey including CRM campaigns, funnel and service content, new product features, ads, and offline materials.
Write high-volume, persuasive copy with strong output and judgment that drives measurable engagement metrics like open rates, CTR, and conversions.
Brief designers and partner cross-functionally with Marketing Performance, Business Development, Product, and Customer Service to execute campaigns from concept to delivery.
Proven multi-channel copywriting experience across CRM, web, social, and ads.
A portfolio demonstrating copy that positively impacted metrics such as open rates, CTR, or conversions is mandatory.
Exceptional written English skills with clear, persuasive, and grammatically flawless copy.
Work Experience Required: Not explicitly mentioned in the JD.
Experienced in fast-paced content production with strong attention to quality and brand consistency.
Culturally plugged into GCC market nuances to write relevant and resonant copy.
Able to combine creative ideation with data awareness and cross-functional collaboration to elevate brand voice.