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Niche SFMC skillset and metro Bengaluru location create moderate applicant competition.
MarTech and SFMC expertise is transferable across industries but requires specialized marketing automation experience.
Explicit 6–8 year requirement plus mandatory SFMC, AMPscript, and Data Cloud skills increases filtering rigor.
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Lead MarTech transformation and migration from legacy platforms to Salesforce Marketing Cloud, managing cutovers, risks, and scaling across global markets.
Design and implement multi-channel marketing campaigns using Salesforce Marketing Cloud tools including Email Studio, Journey Builder, Automation Studio, CloudPages, and integrations with SMS, push, WhatsApp, and Einstein capabilities.
Oversee campaign data operations end-to-end including data management, automation, troubleshooting, and optimization using AMPscript, SQL, JSON, Apex, JavaScript, and robust integration architectures.
6-8 years experience in Marketing Automation, including 4-6 years hands-on with Salesforce Marketing Cloud.
Strong practical skills with Email Studio, Journey Builder, Automation Studio, and CloudPages.
Experience designing and managing multi-channel campaigns (Email, SMS, Push); WhatsApp experience preferred.
2-3 years Project Management experience.
Experienced in global MarTech transformations and migrations to Salesforce Marketing Cloud, comfortable working across multiple markets.
Operates effectively at the intersection of technical delivery, solution architecture, and project leadership with emphasis on operational excellence.
Demonstrates strong strategic collaboration skills with IT, vendors, and stakeholders to embed data governance and scalable campaign delivery frameworks.