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Medium — metro Bangalore, strong employer brand but niche SFMC specialization limits applicant pool.
Medium — SFMC and MarTech skills transfer across sectors but vendor-specific expertise creates moderate domain bias.
High — explicit 6–8 years overall plus 4–6 years SFMC and PM experience required.
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Lead end-to-end MarTech transformation and migration projects towards Salesforce Marketing Cloud across multiple markets, including risk management and scaling solutions.
Define and implement future-state architecture, governance models, and integrations involving Salesforce Marketing Cloud and Data Cloud to ensure business alignment and data standards.
Build, configure, and execute multi-channel campaigns using SFMC tools and technologies, develop dynamic content, oversee data quality, and optimize campaign performance with automation and experimentation frameworks.
6–8 years in Marketing Automation with 4–6 years hands-on experience in Salesforce Marketing Cloud.
Strong hands-on experience with Email Studio, Journey Builder, Automation Studio, CloudPages, and multi-channel campaign execution (Email, SMS, Push; WhatsApp exposure preferred).
2-3 years of Project Management experience.
Work Experience Required: 6–8 years in Marketing Automation as stated.
Experienced in managing complex MarTech transformations or migrations from legacy platforms to Salesforce Marketing Cloud.
Skilled in translating business needs into technical solutions and DevOps practices in a global, cross-functional environment.
Experienced in building reusable journey frameworks, driving operational excellence, and improving customer experience through data-driven marketing automation.