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Global brand, metro location, mid-level generalist marketing automation role increases applicant competition.
Marketing automation and CDP skills transfer easily across industries.
Explicit 3–5 years requirement plus CDP and orchestration experience makes filtering moderately strict.
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Design, build, and optimize multi-channel customer journeys using Customer Data Platform (CDP) and journey orchestration tools across Email, SMS/WhatsApp, Push, and In-App channels.
Own end-to-end campaign execution including requirements gathering, asset readiness, deployment, monitoring, and performance reporting with A/B and multivariate testing to improve engagement and conversions.
Perform quality assurance including rendering checks, link validation, data verification, compliance adherence, and support QA automation to enhance scalability and defect reduction.
3-5 years of experience in marketing automation, CRM execution, or digital campaign operations required.
Working knowledge of Customer Data Platforms (CDPs) and audience segmentation principles.
Experience in building and testing multi-channel marketing journeys in orchestration environments.
Familiarity with QA processes including rendering validation, link testing, and personalization checks; exposure to QA automation or scripting tools is advantageous.
Experienced marketing automation specialist comfortable managing multiple, concurrent multi-channel campaigns in a fast-paced, global environment.
Detail-oriented and analytical, with structured problem-solving skills and focus on improving engagement through data-driven testing and optimization.
Able to collaborate cross-functionally with Data, MarTech, Brand, Analytics, CRM, and Product teams to deliver measurable growth and superior customer experiences.