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High brand, metro Pune, seniority 7-9, global B2B generalist role increases applicant competition.
B2B digital marketing skills transferable but life-sciences domain knowledge increases specialization.
Explicit 7-9 years, MBA and B2B demand-generation experience make filters strict.
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Plan, execute, and track performance of global demand generation campaigns across multiple channels including digital, social media, events, and publications.
Develop and manage personalized content such as emails, case studies, and webinars tailored to target accounts to drive growth in consumables business.
Collaborate cross-functionally with sales, marketing, and product teams to align campaign strategies with business objectives and continuously improve campaigns based on performance and competitive analysis.
Bachelor's degree plus MBA/PGDM/PGDBA, preferably in Marketing.
7-9 years of digital marketing experience in a B2B environment required.
Experience working with geographically dispersed marketing teams to create culturally appropriate global digital campaigns.
Proficiency in Microsoft 365; experience with CRM platforms and Salesforce preferred.
Experienced in managing global, multi-channel digital marketing campaigns with measurable impact in demand generation.
Skilled in cross-functional collaboration within matrixed, global, and multicultural teams.
Capable of handling multiple initiatives simultaneously with strong communication and coordination abilities.